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A-Plan on A4 Bath Road, Thatcham to take on parent brand Howden Insurance




A-Plan in Thatcham has rebranded.

The national insurance company, which has a branch on the A4, Bath Road, has taken on its parent brand Howden.

Howden, Bath Road
Howden, Bath Road

Howden – an international insurance broking group – recently announced that it had reached agreement to acquire A-Plan.

A-Plan Insurance has been a visible part of Thatcham since 1994 and it has been a part of the Howden Broking Group since 2021.

But on October 1 it became Howden – adopting a new look and new name.

Howden, Bath Road
Howden, Bath Road

It met with local businesses earlier this month for nibbles and drinks to celebrate the change.

Business development manager at Howden Thatcham Carlie Norwell: “A-Plan has always been community-focused and this ethos will continue under the new branding.

Howden, Bath Road
Howden, Bath Road

“Our networking event hopes to get businesses in the area talking to each other, building relationships and encouraging people to shop local wherever possible.

“The team will continue being a part of the community, supporting council events and assisting in all insurance needs.

“Whether you’re insuring your home, your business or your vehicles, Howden can look after you all.”

Howden also held a networking event at Podium place yesterday (October 9) which it said was a hit.

Mclaren driving past a Toyota GT86, VW Camper and BMW 3 series, picture: Howden
Mclaren driving past a Toyota GT86, VW Camper and BMW 3 series, picture: Howden

The event welcomed all enthusiast car owners to join forces for some free coffee.

Westfield Kit Cars, picture: Howden
Westfield Kit Cars, picture: Howden

From Mustangs to Mclaren’s – there were American Muscle with a few supercars thrown in for all to enjoy.



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